Marobella's Branding SoapBox: Jim Beam. Twitter. Baja 1000. Robby Gordon.

Wirestone TweetGrid

November 14, 2007

Jim Beam. Twitter. Baja 1000. Robby Gordon.

Our client Jim Beam, our partner Jason Falls of Doe Anderson and Robby Gordon have embarked on an ambitious mission of micro-blogging the Baja 1000 event currrently underway. Track Robby's every move as he drives the Monster Energy truck through the grueling Baja race to the finish line. This is a breakthrough application of micro-blogging and allows people to get engaged into the brand experience in a new, real-time manner. I do keep wishing that each time Jason uploads his update, I could see a visual of what he sees at that moment. Oh well, the technology will evolve to be micro-vlogging at some point.

Track Robby Here: http://robbygordon.com/2007BAJA1000/INDEX.HTM

Posted at 02:23 PM in New Frontier of Marketing | Permalink

Technorati Tags: baja 1000, jim beam, marobella, monster energy drink, robby gordon, twitter, wirestone

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My Brand

I'm the Managing Director of Wirestone/Chicago. Wirestone is a Marketing Solutions Company that works with global brands to deliver targeted customer experiences. Our clients include, HP, Microsoft, Motorola, Oakley, Nike, Jim Beam and dozens of other market leading brands.
------------------------------------------------------- Wirestone is listed on both Top 50 lists for Advertising Age's Integrated Marketing and Interactive Agencies ranked by billings.
--------------------------------------------------- The opinions represented in the SoapBox are mine and do not necessarily represent that of Wirestone or the other very-cool 195 people in the agency.