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November 14, 2007

Jim Beam. Twitter. Baja 1000. Robby Gordon.

Our client Jim Beam, our partner Jason Falls of Doe Anderson and Robby Gordon have embarked on an ambitious mission of micro-blogging the Baja 1000 event currrently underway. Track Robby's every move as he drives the Monster Energy truck through the grueling Baja race to the finish line. This is a breakthrough application of micro-blogging and allows people to get engaged into the brand experience in a new, real-time manner. I do keep wishing that each time Jason uploads his update, I could see a visual of what he sees at that moment. Oh well, the technology will evolve to be micro-vlogging at some point.

Track Robby Here:  http://robbygordon.com/2007BAJA1000/INDEX.HTM

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Comments

Paul,

I think tumblr might be the micro-vlog you are looking for. I haven't used it though so I can't attest to its usefulness.

Check it out here...

http://lifehacker.com/software/web-publishing/geek-to-live--instant-no+overhead-blog-with-tumblr-244915.php

Regards,
Candace

P.S. I've been lurking your blog for a few months now. Great content and very inspiring.

Man, I'm sure it's a bit tough to microblog and drive a truck at the same time...unless it gets boring out there. (Kidding.)

Hey Paul,
Check this solution out.
http://www.livecast.com/comvu/Products.htm

Streams from your phone to your vlog. :-)

Lianne

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