The people out in front of the online social revolution seem to rave about Twitter, but I still can't seem to understand the value it creates and most of all the fact that is actually an anti-social instrument.
Here me out:
A colleague at a fellow-Chicago agency, David Armano, talks about the idea of twittering the Superbowl Ad's tomorrow. Come on. What football fan in their right mind would be at a party twittering their comments on the ad's? Hey, I am not naive enough to think that its cool people can track others thoughts in real-time, but the fact one of my buddies would have his head down on his mobile phone while Tom Brady is setting records just doesn't make sense.
And, while I am at it - people that are constantly twittering, uttering or whatever the micro-blogging tool of the moment might be- what do your friends, spouses, children etc have to say about it? I know mine would tell me to put that thing down and pay attention to the world around me. It so goes against the spiritual notion of being in the moment. Hence the reason why I no longer have a BlackBerry.
So while micro-blogging might be the latest in online social media, it most definitely the latest in off-line anti-social media.