This is an interesting use of a fake tattoo in a very upscale brand advertisement. The ad is for eye wear, but the use of the tattoo seems to play on the genre of people getting their favorite brands tattooed on their body. Chanel is attempting to portray that people do love this brand that much. I am sure that there are some people that do, whether or not they would get the C's tattooed on their shoulder is another thing entirely.
This ad was seen in Elle and Vogue.
January 01, 2007
My Ink'd Brand
- I'm the Managing Director for the Chicago office of a National marketing agency and a life-long tattoo enthusiast. If I didn't have the good fortune to have such a great career in marketing, I would own the coolest tattoo shop in the world. And hey, I still might make it happen. Tatt'ad is my outlet to combine my two passions for the branding of companies and the branding of people. I hope to create the single largest collection of advertising that contains or utilizes tattoos.
