This ad campaign sports some sick tattoos, and well, it should. It is for the infamous Sailor Jerry brand of clothing, accessories and yes, rum. I love Sailor Jerry. Everything about it. How they have taken an iconic brand from a long time ago, made it cool, hip and relevant to a variety of generations in 2007. The ads were created by Gyro Advertising in Philly and definitely sports a raw, authentic vibe meant to capture a current day feeling of what Mr. Jerry must have lived during his day of tattoing sailors coming home from war.
I received a bunch of stuff from their store for Xmas and even endured a Sailor Jerry inspired tattoo on my right arm. See more of Sailor Jerry here. I wrote about them on my other blog, here .